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15 Reasons to Buy a New Cleveland Trade Show Display

Reasons to Buy

At your last few trade shows you’ve felt a nagging feeling that something was not quite right in your booth, before you realized it was the booth itself. While your trade show booth once was acceptable, it’s just not doing its job anymore. But why?

Perhaps one or more of these 15 reasons will give voice to your growing frustration:

1. Your current Cleveland trade show display is worn out

An old exhibit held together with duct tape and bailing wire, plus scarred with dents, scratches, kinks and stains doesn’t favorably represent your organization and its reputation. A battered booth deters potential visitors, and might make your booth staffers want to wear paper bags over their heads.

2. You have a new marketing message

Whether it’s from a recent rebranding, a hot new product to launch, or a new vertical market you are entering, your trade show exhibit no longer matches how your corporate image is portrayed on your website or other marketing collateral. In the name of integrated marketing, you’ve got some trade show booth buying to do.

3. You need a bigger trade show booth

You want to make a bigger impression and have a bigger footprint to harvest more opportunities. You need more room for meetings, demos, presentations, and storage. Thus, you want to test out a wider inline or a larger island trade show exhibit, either renting the extra components to add to what you already own or starting over completely.

4. You need a smaller trade show display

Your budget is more limited than it once was, and so you want to exhibit in smaller spaces to also lower your operating costs. Or, you’ve decided to go to a higher number of smaller shows instead of fewer larger shows, and need a new smaller booth that will still let you look like a leader.

5. You need another trade show exhibit for international shows

Your company is considering exhibiting internationally to reach the 80% of the global market outside of the USA. Rather than ship your exhibit overseas and back, you want a dedicated trade show exhibit (perhaps called a stand or a kiosk) stored “over there.”

6. You are doing more shows than one (or two, three, or four) display(s) can handle

As you find more good shows to exhibit at, some are either scheduled at the same time as an established show in your schedule, or too close to allow time for shipping and set up. Consider two design levels of displays, to match different levels of trade shows. Also, consider exhibit rental options offered at Trisource Exhibits.

7. You need additional portable trade show displays for your dealers or field sales

Your field offices or dealers keep asking you to send out a display for their local events. It’s great they want to promote your company and products, and they are even willing to pay for the booth space and staff the booth. Give them durable, easy-to-set-up displays with graphics consistent with your approved marketing messages.

8. You are new to exhibiting and need your first trade show exhibit

You’ve started a new company and want to make a splash introducing yourself and your new product at a trade show. Or your company has been around a while, but you want to finally tap into the marketing power of trade shows to meet many, many prospects face-to-face in a short amount of time. Your first exhibit may be a rental.

9. Your shipping company lost your trade show display

People make mistakes, even people who work at shipping companies. So, when your display goes astray, your shipping company will usually step up to pay for its replacement. However, no one said you have to get the exact same display. You can update the look, message, functionality, and get what you really want now.

10. You saw an exhibit you REALLY liked at a trade show

It was love at first sight. You loved its color, lines, and shape. You loved how it quickly grabbed your attention, and invited you in for a closer look. Now you want to chuck your current dull trade show exhibit in the trash, because you now know what is truly possible. Ah, amour.

11. Your company was in a merger or acquisition

Your company has bought, been bought, or merged with another company. You may have been both exhibiting at the same shows, but now you need to exhibit together in one, presumably larger exhibit. Your new exhibit has the balancing act of reflecting the new position of this new, third company, created by the combination of the previous two.

12. Your current trade show display no longer fits your needs

Over the last several years your exhibiting strategy has changed, and so have the activities you hold in your trade show booth. Perhaps you are no longer giving presentations, even though your booth has space for that. Or you want to hold more private meetings, but your booth is wide open. For whatever reason, you need a new exhibit that works with you, not against you.

13. Your current trade show exhibit is too hard to set up

You bought your last booth strictly for pizzazz, but the only sparks you get are from your field salespeople every time they have to set it up. Or you bought a monumental traditional custom exhibit, but the 5-figure I&D bill every show has wreaked havoc on your budget. You now crave a booth that is easier, and cheaper, to set up.

14. Your current trade show exhibit is too heavy

Your portable display is actually too heavy to carry, so you’d prefer a back wall made of three banner stands. Or, perhaps you’ve got an island exhibit like the exhibitor who bought a $250,000 traditional custom exhibit, only to shelve it after one show because its shipping, drayage and I&D bills were so high. Now you want custom modular exhibits that give a similar look but weigh 60% less, plus significantly lower your carbon footprint.

15. Your existing trade show exhibit isn’t flexible enough

You don’t always get the same-sized booth space, but your current trade show exhibit really only fits well in one booth size. You’d rather be able to use just one library of exhibit components for multiple booth sizes and be able to easily change out graphics for different divisions, vertical markets, or products.

If there are shows on your show schedule that do too many of these red flags, then consider dropping those shows. Take those budget dollars and expand in trade shows that are doing well by you, and also consider adding new shows to your program.

We aren’t trying to sound all doom and gloom here — there are innovative, healthy shows that do the opposite of these 12 signs. Grow with these responsive shows, and you will grow your business. Connect with the team at Trisource Exhibits today to refine your trade show objectives.

Have Questions? Contact Us.

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